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A Complete, Honest Guide to Building an Original Podcast as a Side Hustle - A Download Is Not a Listen, You Are Speaking Into a Room You Cannot See, Once It Is Downloaded You Cannot Take It Back, and Nothing Discovers You
- ▸ Print-ready at LETTER
- ▸ 45 written sections
- ▸ 3.1 MB ZIP bundle (PDF + graphics)
- ▸ Print at home as often as you like
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What You Get
What is inside, section by section — all 45 of them, in order: 1. Forty-one thousand downloads, nine messages, and one stranger who could quote an episode. 2. The deepest attention available to one person, and the least visible. 3. A download is a file request. Only replies are unambiguous. 4. The model that pays first at a small audience is almost never sponsorship. 5. You have a publishing platform and no legal department. 6. The one number in your business that cannot go down. 7. Nobody tells you they stopped. Silence is not evidence in either direction. 8. Publishing is the only irreversible act in this business. 9. Every listener was placed there by you or by another human. 10. If it cannot be cleared before recording, it is not an episode. 11. A topic gets browsed past. A situation gets recommended. 12. Promise the frequency you could hold in your worst month. 13. Check the date of the last episode. Most competition is not publishing. 14. The decisions that matter here are the ones made when tired. 15. A microphone and a soft room. Everything else is optional or later. 16. Three music questions, not one. Attribution is not permission. 17. The feed is the only thing you own, and a podcast gives you no listener list. 18. Flat per episode. The convention prices a file transfer. 19. Nine steps, same order. The creative part is what you say. 20. The room matters more than the microphone, and distance most of all. 21. Being a guest works. Having guests mostly does not. 22. Cut the working-it-out. Leave the breathing. 23. Budgeted at ten minutes, takes an hour, and cannot be undone. 24. One reply is worth more than a thousand downloads. 25. Three of four sources are a human placing you in front of trust. 26. Designed, not measured. A habit forms around a day. 27. An hour an episode, forever. It is not free reach. 28. A sponsor buys your voice saying something true. 29. The only revenue paid by people you know are listening. 30. Hours, the rights register and the reply ledger cannot be reconstructed. 31. A weekly show is fifty-two obligations at your true per-episode figure. 32. A break you announced is not a missed week. 33. The week that ends shows is the fourth quiet one in a row. 34. A correction reaches a fraction of the people the error did. 35. One control matters: a gate between recorded and published. 36. Nine numbers, and downloads is the one that cannot go down. 37. Eight conditions before episode one, and two of them are free. 38. It must never put a sentence in your mouth that you have not checked. 39. Resources 1-12: the four rules card, the reply ledger, the promise card, plan and budget. 40. Resources 13-26: the host scorecard, the rights register, releases, licensing and the rate card. 41. Resources 27-38: the run sheet, the pre-record checklist, the editing standard and the weekly close. 42. Resources 39-50: production-hour cost, break-even, the sponsorship agreement and quality control. 43. Resources 51-62: the target list, guest scripts, correction templates and the episode log. 44. Resources 63-68: the scorecard, the launch and growth plans, the one-year review, all 148 prompts. 45. The four rules restated, the nine seconds that mattered, and what to do this week. Every worksheet, register and checklist is included, and every financial figure in the book is left blank on purpose — you fill them in from your own measured costs rather than someone else's guesses. Instant download. Yours to keep and print as often as you like.
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